Search Engine Optimisation
Search Engine Optimisation (SEO) or Search Engine Positioning can be by far the smartest and most affordable investment you can make. Whether it is referred to as Web Site Optimization, Search Engine Positioning or Search Engine Placement it is the process of improving a website to achieve a higher search engine ranking.
Reviewing your website and its design, keywords, industry and budget requirements allows us to determine the best methods of Search Engine Optimization for your business. Our packages include detailed weekly reports on all your current keyword rankings.
We believe in using ethical SEO techniques only, please take care as other companies offering these services can use techniques that are banned by search engines. This could lead to your site being removed all together from the major Search Engines.
12 Months SEO Maintenance £299 + £99 /month
The main elements of our web marketing package are highlighted below:
In order to achieve the best possible results on all major search engines we carry out extensive keyword analysis research into the phrases that your web site needs to focus on. Keywords play an important part in the success of your web site. The analysis helps gauge what keywords your target market is searching with and helps to infuse them into your site. In short you need the best keywords, we find them for you.
Competition Analysis
Keeping an eye on the competition! Have they introduced new web design features; are they better placed on search engines? Competitors might have introduced new features such as new web design tactics, revised keywords, new pages, or re-directed old domain names. The competition analysis helps us keep a close eye on the opposition and enables you to respond quickly and appropriately to counter any improvements that they may have made.
Web site Monitoring
Web site monitoring helps to maintain the content and standards of your company's web site. On a regular basis, by looking through and checking navigation, keywords, content, titles, links, images, and search results, we will monitor these areas to keep propelling your web site to the top of the major search engines.
Optimisation is a crucial element in creating a successful web site. Our optimisation process will maximise your web site's potential by ensuring that all the technical aspects of your site work in harmony with some very exacting search engine requirements.
One way Link Building
Web sites that link back to your own site help boost your rankings in the major search engines. However, the sudden appearance of hundreds of links to a Web site in a short period of time is seen as a negative by the search engines and will lower your ranking or even prevent you from ranking at all. We develop these links naturally over time using a mix of paid and free directories relevant to your business.
Search Engine Ranking Report
We regularly assess your web site search results for pre-agreed keyword searches. Are you well positioned on all of the major search engines for specific keyword searches? We will analyse these results and plan appropriate action for improvement as required. You will also receive a copy of the report either quarterly or monthly depending on your chosen package.
Web site Traffic Reporting
We currently utilize Google Analytics to deliver your web site traffic report which is presented in an easily understood, jargon free format that, over time, will build to display a complete and clear picture of the performance of your web site.
The web site reporting system helps us to identify areas of weakness and, perhaps more importantly, accurately assess the impact of recent web site additions and modifications, or the coverage and impact of conventional advertising campaigns.
Visitor and Referral Analysis
Web site visitor statistics hold information relating to both visitors and referrals. A gold mine to the trained eye, the information gives unparalleled insight into visitor and referral activity. Together with other measures this information can be used to maximum effect with a comprehensive Web Marketing Campaign.
We will discover those phrases visitors used on the major search engines to access your site. The result is a greater insight into how your keywords are working and how they can be improved. Our referral research and analysis will inform you which search engine brings you the most traffic, and not just which pages they are most easily finding but how they’re finding them too.
Google Webmasters
Google provides webmasters with a unique facility to view and analyse the data it retrieves and stores about your website. First we register and verify your site with Google Webmasters. We then monitor your site using this facility on a week by week basis to ensure that the data Google gathers is correct and any issues are quickly identified and resolved. This facility also allows us to submit your sitemap directly to Google to speed up the process of indexing your website pages.
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